We build marketing reporting software for agencies — the kind that stays flat-priced as you win clients, tells the truth about your data, and puts reports where clients actually see them.
Every reporting tool we tried made the same three trades — and every one of them cost the agency, not the vendor. ReportFlat exists to undo them.
Per-client, per-source and per-dashboard meters meant the bill climbed every time we signed a new account. The tool that was supposed to help us scale charged us for scaling.
Connectors failed silently and numbers went stale — usually discovered when a client asked why their spend looked wrong. Reporting you can’t trust is worse than no reporting at all.
A PDF attachment lands in an inbox and dies there. The work we did all month got reduced to a file nobody opened, and the value we delivered went unseen.
Principles are cheap until they’re built in. Ours are structural — they’re how the software works, not a promise on a pricing page.
Every account replicates into a single Postgres warehouse. Widgets read from it instead of live-calling a platform — so reports render fast and never trip an API quota.
Sales are reconstructed from Shopify’s own customer journeys across five models; ad platforms supply spend and clicks only. The revenue in your report ties out to Shopify admin.
Every widget is stamped with when its data last synced, and alerts fire before a client notices something looks off. Trust is a feature, so we make it visible.